Last Thursday, Editors from Merton based publications shared their knowledge, tips and bugbears with local business owners in a panel discussion hosted by Wimbledon Business Group.
‘Meet-the-Editors’ was an opportunity for freelancers and business owners to learn how to get free publicity. It gave attendees the chance to develop relationships with local journalists, understand what makes a great news story and how to generate positive PR.
The panellists were, Nicholas Hitchens editor of Wimbledon Guardian, Karine Torr, editor and owner, of Darling Magazine, Christina Salzano, editor of Time & Leisure, and Sandra Nardi, owner of Bombshell Consultancy.
Chaired by PR expert Debbie Catt, the event covered topics including; just how much ‘news stories’ editors receive on a daily basis (lots!) What is the best way to get an editors attention and, how can businesses use social media for optimum impact?
Over thirty people attended the event representing a wide range of businesses. There was a huge amount to learn and share, and below we reveal a summary of the top tips from our panellists.
Held at the Holistic Fitness Studios, the event mixed discussion, networking and a good old chance for a chinwag as everyone mingled over drinks and lunch. The event was ticketed with proceeds being donated to Merton Mencap.
So, just what were the key takeaways from the event?
- Find your USP. The opening of a new shop or launch of a new product isn’t news. However your personal story is. Perhaps you started your business in response to a major life event or in response to a larger national trend.
- Know the Readership. Before sending your stories to journalists and editors, make sure you understand who the publication is aimed at and write accordingly.
- Keep it Concise. Answer the 5 w’s* within the first paragraph and don’t waffle. (*Who, What, Why, When, Where).
- Build Relationships/Be Persistent. All of our Editors said they get lot and lots of newsworthy stories every single day, they cannot include them all. So, do not be disheartened, develop a relationship and continue to feed newsworthy stories.
- Get Great Images. This was the absolute must do tip from all of the editors! Newspapers, Magazines and social Media all rely on great images to capture attention and readership, yet so often is secondary to any launch event.
You can see more images in the gallery
This event was organised by Dickie Wilkinson on behalf of Wimbledon Business Group.
Photos by Orde Eliason: LinkPhotographers